UXEXU
From digital first impression to sales follow-through. We developed the infrastructure behind how
a UK services business attracts attention, understands its competition, and turns demand into opportunity.
/ Overview
A website refresh, automated SEO operating system that connects daily competitive evidence to faster, better marketing decisions and lead generation, integrated into their CRM.
The business outcome was clear: Competitive intelligence enabled tech to business decisions faster, speed to lead and productivity uplift.
/ Project Details
Client: Mediacoms UK Limited
Engagement: Digital Transformation
Industries: Communications
Date: October 2026
URL: mediacoms.co.uk
/ Challenge
Turning digital intent into new business for Mediacoms
UXEXU connected social media, web, inbound lead generation and outbound lead generation with lead management powered by its own technology, helping Mediacoms turn digital intent into more business.
/ Provided Services
Advertising
Paid advertisements were placed along side organic content such as blog posts and social media to target interested retail and commercial interest.
Data
Our own in-house web metrics tools were deployed to capture signal from social media, and web to determine time on page, user dwell time, user intent, returning users, users that viewed the same content more than once and user cadence. All that data helped to build targeted content.
Lead Management
UXEXU used page landings, time on page, tracking pixels, cookies, UTMs and referrers, and the full funnel stack to understand how people reached the Mediacoms website and what their activity indicated, their intent and where they were in the sales cycle.
/ Solution
Mediacoms operates in a saturated industry and needs to dominate its regional market to win. We treated lead generation and lead management as connected parts of the same commercial challenge.
UXEXU implemented lead management spanning social media, web, inbound lead generation and outbound lead generation. We relied on UXEXU's own technology to recognise the digital signals surrounding demand.
/ Tech stack
Social Media
Social media formed part of the same lead-generation and lead-management capability, connecting activity outside the website with the digital journey into Mediacoms.
Web Development
The original ask, but the final piece is a mature, modern and compliant website that answers a simple question: what is Mediacoms, how can the user engage for services and facilitate secure and fast transactions.
Program Management
A digital transformation has multiple moving parts that get delivered piece by piece but require seamless integration to allow the piece before and the next piece to work together with ease. UXEXU applied standard ITIL procedures and governance to exact a successful project that the customer was pleased with.
/ Client's Feedback
UXEXU quickly became an extension of our team, helping us understand our strengths and sharpen the positioning of our brand and services. The team brought the project together and the partnership made a complex transformation feel clear and achievable.
Peter Leon
Managing Director Mediacoms
