UXEXU
The soft commodities industry is filled with commodities buyers and commodities contracts, often ceasing exotic consumables, at the current market rate, for years in advance. This can make commodities like coffee, tea, sugar and fruit unavailable or more expensive. Origin Source connects retailers and consumers direct to the source, offering smaller buyers and retailers the opporutnity to buy direct from Origin.
/ Overview
UXEXU built Origin Source’s digital marketplace to make buying from origin practical for smaller retailers and consumers. Access to smaller lots helps retailers match purchases to what they can sell. Farmers gain a route to these buyers through agreements priced slightly above the commodity or spot price. The Origin Source marketplace brings the trading model online and connects the origin and the buyer together.
View/ Project Details
Client: Origin Source
Engagement: Design, Development & Social Media Management
Industries: E-commerce
Date: September 2026
URL: osourceco.com
/ Challenge
UXEXU took Origin Source from original idea to market. UXEXU turned an initial idea into a feature rich, functional brand that facilitates retail and commercial purchase of exotic products, direct from source. Providing additional value to farmers, reducing carbon footprint and value for money for. The platform allows buyers to transact within a central digital marketplace, directly with the source itself.
/ Provided Services
Architecture
Defined the UI/UX, data flows, decisions, database, inventory management, real-time quotations, tri-tier application, security and quality requirements.
Brand Creation
Created the Origin Source brand and logo, including its visual identity and core messaging, giving the business a consistent presence across its product and platforms.
Product Development
Developed the web application database and business logic to power the website, connecting farmers to a CMS and inventory management system, pricing and multi-party communications.
/ Solution
For retail buyers, not knowing where to buy good coffee or tea, and for wholesalers, sourcing exotic commodities e.g. durian, coconut sugar, is a challenge. The usual routes provide the same service and often the same products.
Origin Source is a new entrant is a very well established market, offering a unique point of differentialtion - sourcing exotic commodities direct from source and making them available for retail and wholesale.
/ Tech stack
Marketplace Design
Developed Origin Source’s digital marketplace for sales to retailers and consumers.
Marketplace Development
Connect disparate inventories into a central database in real-time, wash the data, make the data available for external consumption. Present pricing, products, localities and quantities.
Content Creation
Created uniquely distinct copy and imagery to support the brand identity, the commodities themselves, the source growing regions and production volume. This supplied material for the website and social channels.
Social Media Management
Manage Origin Source’s social channels and publish product content to introduce the business to prospective buyers and direct them towards the marketplace.
/ Client's Feedback
In 12 weeks, UXEXU built, quality assured and security tested an eCommerce dashboard and platform for customers, sellers and admin - the whole thing - AMAZING! The eCommerce website totally blew us away. The social media artwork is cleverest; the postage stamp concept speaks to what Origin source does, without a single word written. UXEXU is a remarkable team of domain experts. Such good value for money for the service, knowledge and the product.
Willy DeGraaf
Co-Founder Origin Source
