UXEXU
The travel and tourism industry is crowded, with independent operators competing alongside established travel companies. Aura Vietnam Travel came to us with a straightforward request: “Get us seen, promote our brand and find our customers.” Alongside that work, we developed the digital foundations for transactions, commerce and service delivery.
/ Overview
UXEXU built a travel visa website, developed social media and advertising campaigns, and used influencers to spotlight Vietnam. Lead management supported follow-through on enquiries, while tour partner identification supported the wider travel offering.The engagement connected brand exposure, customer acquisition and service delivery, giving Aura a commercial foundation beyond promotion alone.
View/ Project Details
Client: Aura Vietnam Travel
Engagement: Digital Strategy, Marketing & Web Development
Industries: Travel & Tourism
Date: October 2026
/ Challenge
Building Aura’s route to customers:
Aura Vietnam Travel needed to reach prospective travellers and give them a reason to enquire. UXEXU coordinated the work across marketing, web development and lead management, while identifying tour partners to support the services being promoted.
Each part served a commercial purpose: introduce the business, make its offer clear and help the team follow through on interest.
/ Provided Services
Social Media & Advertising
Developed content and advertising around Aura’s travel offering, giving prospective customers clear reasons to consider the business and enquire about its services.
Influencer Marketing
Used influencers to bring attention to Aura beyond its own channels, introducing the brand through voices with established audiences.
Website Design & Development
Designed and built a travel visa website, presenting the service clearly and supporting the transaction and service delivery requirements behind it.
Lead Generation & Management
Connected the work of attracting prospective customers with the work of responding to them, bringing campaign activity and enquiry follow-up into the same commercial effort.
/ Solution
A traveller discovering Aura through social media still needed to understand what the business could arrange for them. UXEXU built a dedicated travel visa website with a clear online presence. Influencer promotion extended Aura’s reach beyond its own audience, while tour partner identification supported the wider travel offering. The website clearly commuicated the service; the marketing gave customers reasons to find it.
/ Tech stack
Web Development
Focused the website on travel visas so visitors could recognise the service they were considering. This gave Aura a dedicated destination for visa-related interest within its broader travel business.
Social Media
Combined social media work with influencer promotion. Aura could introduce its services through its own content and gain exposure through creators with established audiences.
Growth
Identified potential tour partners alongside the digital work. These providers were relevant to the experiences Aura wanted to offer, extending the engagement into the commercial relationships behind its travel services.
/ Client's Feedback
UXEXU communicated very clearly what needed to be done in steps that I could understand, showed me their planning and the outcomes to be achieved.
Polly Li
Managing Director Aura Vietnam Travel
